Preamble: Dune Berry Resort Wear is currently a private company providing for a unique, fun and happy-place shopping experience in upscale Resort Wear, under our brand names “Dune Berry Resort Wear (Women’s), Dune Dude (Men’s), Dune Bears (Children’s) – all currently sold under our Dune Berry Resort Wear. Our use of the “Dune” name was both driven by our love for the now internationally famous Sleeping Bear Dunes National Lakeshore; and in creating a somewhat nonsensical, whimsical and fun name for our Women’s, Men’s & Children’s Resort Wear boutiques. As children, we looked forward to going to the Sand Dunes on the Northwest Lake Michigan shoreline every summer – ahhh… the fun and carefree “Dune Life” - where the windswept sand meets the blue water and blue sky! We hope our visitors will enjoy our celebration of what’s fun and special about our West Coast - Fresh Coast of Michigan “Dune Life,” and what we know will be a very special experience in our classic, preppy and sophisticated women’s, men’s & children’s resort wear (gifts & accessories) boutiques.
We have identified an opportunity for expanding their Dune Dune men’s resort wear as a stand alone brand. We plan to Private Label for retail and wholesale, certain clothing, merchandise, gifts and accessories under our own “Dune Dude” brand. Initially, we have designed over a dozen proprietary and (to be) trademarked high-quality (UPF-50) T-Shirts, hats, and other merchandise which we will manufacture and sell in our own stores, and wholesale to other select Great Lakes coastal community retailers. We plan to build the “Dune Dude” (sun, sand & surf leisure & active wear) brand similar to the local M22 Brand which has been very successful regionally. To this end, we will add additional (UPF-50) sun, sand & surf wear, drinkware, collectibles & gifts, etc. as the brand is fully built out. A preview of our designs and Dune Dude brand collections is available for interested and qualified investors.
Initially we plan to focus on the West Coast of Michigan (beach & dune communities) and then expand with certain wholesale goods to other Great Lakes coastal communities and some select retailers across the U.S. with certain of our proprietary and trademarked items that have a broader area application and appeal.
For further details, please contact:
Jim Nash
JRNash@DuneDude.com
(231) 645-2526
Dune Dude
a wholly-owned subsidiary of The Dune Berry, LLC.
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